Now it is not important if you think about oppening your chain or a factory in the foreign country, or beginning just from exporting products abroad.
numerous companies are starting to notice the gains of entering the markets of former Soviet Union. However, there is one country of the region that is peerlessly popular in a group of investors – that is the Russian Federation. What are the reasons of this situation?
To begin with, Russia is the biggest European market. It has more than 143 million inhabitants, that are potentialcustomers!
Second, numerous experts portray the Russian market as a really absorbent. Obviously, prognosis diverge depending on the sector but the market is characterized as highly perspective – gost r.
The final crucial facet is that Russian citizens are becoming richer and the middle class emerges. it generates regularly raising demand for new products.
However, it is worth keeping in mind that the Russian market has its own characteristics and threat. First of all, it happens that sanctions and embargo are unexpectedly introduced. Regrettably, this is tough to foresee them as they have reference to the current political situation. Additionally, the markets of former Soviet Republics possess their own valid limitations and requirements, which are unlike than those used by the European Union. For example, your company can have all European certifications, but when entering the Russian market you should have GOST-R certificate – russian gost. Undoubtedly, it generates more costs.
Undoubtedly, that is very necessary that before making a choice about entering the Russian market, you should thoroughly analyze the present situation of the sector you are interested in. Nonetheless, despite these deficiencies, many firms choose to start their companies in the Russian market. Ineed, the market has enormous potential and prospects for farthr development.