This implies that the role of similar solutions like for example Internet monitoring is very likely to increase (more information). Thanks to similar devices we can gather a variety of interesting information in terms of for instance the most popular trends in the Internet etc. Thanks to this kind knowledge we can better prepare inter alia our marketing campaigns so that every pound spent on them will be rewarded with considerably bigger increase in sales. This indicates that it is worth learning on the mistakes or successes of other companies on our market. Similar knowledge can be received with the use of brand monitoring. This option comprises of different software that gives us a possibility inter alia to grade our strategic position. Thanks to similar knowledge we can for instance better prepare long-term strategy. Focusing on long-term is at present advised by rising number of miscellaneous managers. The more a company is concentrated on introducing long-term goals, the more is it likely to be successful. Consequently, brand monitoring has a very important role to play in every modern enterprise, exceptionally thanks to the fact that these days the competition in various fields got quite intense (link).