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On the other side, in case of such services like for example Internet monitoring we can be assured that there is no greater necessity to consider this solution relatively carefully. It is so, because this alternative is thought to be very helpful by miscellaneous business. Firstly, thanks to having various software related to the above mentioned technique, we can get a variety of useful information. It is so, because contemporarily Internet is one of the most influential marketing medias. As a result, controlling the popularity of miscellaneous trends can significantly support us to prepare our campaigns in order to guarantee the best effect. The same concerns social media monitoring provided by diverse agencies. Owing to this option we can observe the situation on our fanpage and check inter alia the age of our fans, their gender and for instance what content is in most cases enjoyed by them. Thanks to possessing such an information we can manage our Facebook account substantially more efficiently.