Even more important issue is to carry them out in a structure that is necessary to analyze them and obtain recommendations that can help us to manage our company appropriately. Therefore, developing number of specialists advise inter alia to spend funds on such alternatives like Internet monitoring ((here)). Thanks to it we can thanks to one application gather wide knowledge regards inter alia amount of our visitors, percentage of those, who have also purchased something in our online store etc. Such possibility makes us more likely to get some interesting conclusions regards the situation of our online shop. In terms of software that can be quite useful for every little company is hidden under the term of brand monitoring. Thanks to this alternative we can for instance discover which brand is contemporarily the most popular one on our market. Moreover, which is even more popular, we can discover what our condition is and compare for example our sales records with those achieved by other corporations. This indicates that introducing various software in our company can significantly help us to make significantly less risky decisions.