It is connected with the fact that, as it has already been mentioned previously, the competition is quite high and, consequently, we ought to invent something that hasn’t been available yet. However, an innovation with no doubt is not such element that would assure ourselves success. It is connected with the fact that although we would invent something new, what if nobody would learn about it? This indicates that marketing is an area of a rising role contemporarily. This explains why increasing percentage of corporations invest their money there and tend to seek for new methods that target would be to promote various products as well as make rising number of people be aware of their existence.
Another meaningful fact in terms of marketing is that, as in the whole business, this topic is growing really systematically, which indicates that in order to be successful there it is obligatory to learn regularly. Therefore, we shouldn’t think that reading some books or even having some years of practical experience would assure ourselves success in this field. Everything improves so quickly that above mentioned knowledge after some years becomes worth almost nothing. If we don’t actualize what we know about numerous fields, then it is for us not possible to last competitive for a longer period of time.